This is Open Road Activation

Open Road Integrated Media enables publishers to select content and email options that align with their marketing goals—whether it is reach and branding or performance and sales. Launch frontlist titles through a selection of smart, audience-focused options via our highly targeted digital properties and emails, reaching the right audience segments from among our 3 million readers across our email, sites, and social vehicles.

From major frontlist launches that require on-sale awareness to deal emails that can be scaled to enhance the life of new (or not-so-new) titles, Open Road will use our proprietary data science platform to connect readers with publishers’ books, using the same engine that increases backlist sales by 100% on average to position any title to succeed.