CEO David Steinberger’s comments on Open Road’s transformational 2023 highlight growth, an expanding range of client publishers, and advances in data, technology and machine learning, and more.
Only a very small percentage of the millions of books in publication are discoverable. Authors need to connect with readers. Consumers want books they’ll love.
Content discoverability and scales using scalable marketing and proprietary tech tools.
About three-quarters (74%) of Americans have read a book in the past 12 months, a figure that has remained largely unchanged since 2012. (Pew Research Center)
In 2019 total book revenue in the US was $25.93B; $16.23B were trade sales and $8.22B were purchased through online retail. There are over 17M books in the market and self-publishing alone contributed to 1.68M new books released in 2018.
CEO and Publisher of Grove Atlantic
The Open Road Ignition eBook program has significantly increased digital sales for Fordham’s backlist books, giving them increased exposure and reaching broad audiences. Their customer service and reporting are exemplary. I look forward to growing the program and making Fordham books available to new readers.
Director of Fordham University Press
Founder, Morgan James Publishing
Director of The University Press of Kentucky
Director of Marketing, Gibbs Smith