Open Road Integrated Media Launches Illustrated Books From Albert Whitman & Company On Apple’s iBookstore

Open Road Integrated Media Launches Illustrated Books From Albert Whitman & Company On Apple’s iBookstore
December 21, 2010 Amanda Yee

Open Road Integrated Media, a digital content company that publishes and markets ebooks by creating connections between authors and their audiences, announced that it has launched nine illustrated books on Apple’s iBookstore to read on iPad, iPhone, and iPod touch. Of more than one hundred illustrated ebooks that Apple recently added to its iBookstore, nine are Open Road/Albert Whitman titles. The ebooks are currently available on the iPad, iPod touch, and iPhone through the Apple iBooks app.

Earlier this fall, Open Road announced it was entering the children’s publishing arena with 150 titles in Albert Whitman’s The Boxcar Children Mysteries series. The first of these titles, the nineteen classics written by Gertrude Chandler Warner, went on sale as ebooks this week on Apple’s iBookstore, Amazon.com, Barnesandnoble.com, Kobo Books, Overdrive, and the Sony Reader Store.

Open Road will utilize its online marketing platform to promote all of its ebooks to readers.

“As technology progresses, Open Road will continue to adapt in order to be a part of each advance in this rapidly changing realm. When Apple told us they wanted to push the envelope with the reading experience for picture books, we immediately got to work to build the files for their platform,” stated Rachel Chou, Chief Marketing Officer for Open Road.

“This entry into digital media is a milestone for our ninety-one-year-old company. We are pleased to be able to bring the delight and wonder of our picture books to today’s families in today’s format,” said John Quattrocchi, President of Albert Whitman & Company.

The Open Road/Albert Whitman picture book titles include Callie Cat, Ice Skater; Will You Still Love Me?; Christmas Kitten, Home at Last; Hoppy Hanukkah!; Little Rooster’s Diamond Button; The No-Good Do-Good Pirates; Princess K.I.M. and the Lie That Grew; This Tree Counts!;and The Three Little Gators.

About Albert Whitman & Company

Albert Whitman & Company has been publishing children’s books since 1919. Best known for the classic series The Boxcar Children Mysteries, its highly praised picture books, novels, and nonfiction titles for ages two through twelve succeed in delighting and reaching out to children of all backgrounds and experiences. Albert Whitman’s special interest and issue titles address subjects such as disease, social issues, and disabilities. Many books deal in a caring and respectful manner with the challenging situations and learning experiences encountered by children, helping them to grow intellectually and emotionally.

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