The highest level of Ignition is a “white glove” revenue-share program in which OR/M partners with publishers to manage the complete 360-degree marketing for selected titles. Any revenue OR/M generates that is more than the partner’s baseline revenue is shared between OR/M and the participating publisher. The partner pays nothing for all sales up to the prior year’s baseline results. More than 35,000 titles are currently enrolled in the program. We double sales for our partners’ titles, on average.