Mary McAveney is a publishing veteran with extensive expertise in marketing, strategy, and branding. As CRO/CMO at Open Road she has built a team with a focus on data-driven tactics, a comprehensive understanding of direct-to-consumer marketing, and a deep background in publishing to successfully develop scalable solutions that drive strong revenue performance for Open Road. Ms. McAveney has over 25 years of experience, and her previous positions include Vice President Marketing, Simon & Schuster; Vice President Marketing, Zondervan; Director of Marketing HarperCollins, as well as numerous consulting positions with media companies, internet start-ups and publishers. ​