Famed Advertising Pioneer Richard Kirshenbaum to Publish Madboy, Memoir of the Glory Days of Advertising

Famed Advertising Pioneer Richard Kirshenbaum to Publish Madboy, Memoir of the Glory Days of Advertising
September 20, 2011 Amanda Yee

“A shimmering piece of work, in which the flash illuminates the creative act.” –Kirkus Reviews

Open Road Media is proud to announce the original release in ebook of Madboy, by Richard Kirshenbaum, who jumped into the ad business in the days when advertising meant fame and fortune, drugs, scandals, greed and glory. He quickly made a name for himself and by the age of 26 had moved on to start his own company. He has created buzz for such brands as Target, Kenneth Cole, and Coach and was named one of Crain’s New York Business “40 Under 40.”

Madboy dives right into the inner workings of a wildly creative and fly-by-the-seat-of-your-pants advertising business—the next talked-about industry of big egos and big money—providing readers with a voyeuristic look at the ad world’s most recognized campaigns and characters plucked from the hyper-drive domain of NYC advertising in the past two decades. Profiling the entertaining clients, frenetic pace, and up-to-the-minute creativity of the advertising industry, Madboy brings readers into the room on Kirshenbaum’s contributions to the craft, from taking the advertising off the page by hiring attractive people to drink Hennessy at bars, to creating one of the most memorable and improbable pop culture icons: Wendy the Snapple Lady.

With tell-all flavor and self-deprecating humor, Kirshenbaum reveals hot tips and tidbits that are as dramatically compelling as the broad swathe of celebrities he has worked with—from Andy Warhol to Joan Rivers to Miss America—to name a few.  Early in his career, Kirshenbaum sits down to a game-changing interview with then agency creative director, now best-selling author James Patterson. This must-read memoir reveals a remarkable combination of poise and humor, command and vulnerability—an alchemy that sets Kirshenbaum apart as a first among equals amidst some of the greatest ad minds of his time.

AVAILABLE 9/20/2011

Amazon.com, Apple iBookstore, Barnesandnoble.com, Kobo Books, Overdrive, and Sony Reader Store

Watch a Documentary-Quality Video of author Richard Kirshenbaum

Tweet/share this: #Madboy hits the OpenRoad! @rkirshenbaum @OpenRoadMedia. Video here: http://bit.ly/nx4Wgk

To download a copy of this press release click here

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